Meet Chloé
Brow specialist. Educator. Business owner. Founder.
What started as a love of beauty has grown into something much bigger than I ever imagined.
Today, I’m a specialist brow artist, the founder of Maison Muse, creator of The Brow Business Society, and an educator passionate about helping other brow artists become more confident in both their craft and their business.
But my journey didn’t begin with having everything figured out.
It began with a genuine love for making people feel good, and a determination to keep learning, evolving and creating something of my own.
From makeup artist to brow specialist
I began my career in the beauty industry in 2017 as a professional makeup artist, opening my first studio, Chloé Danielle Studios, later that same year.
As the business grew, I expanded into lashes and brows, but brows didn’t immediately come naturally to me. After training in brow waxing, tinting and lamination, I still felt I lacked the confidence and understanding I needed to create the results I wanted.
When the pandemic forced my salon to close in 2020, I used the time to completely immerse myself in brows, studying artists from around the world, researching products and techniques, and practising constantly. It became a real turning point in my career.
Today, I specialise exclusively in bespoke brow transformations, creating precise, polished results that are completely tailored to each client. For me, beautiful brows should never feel one-size-fits-all. It’s about understanding shape, balance, colour and detail, and using all of those elements to enhance someone’s natural features in a way that still feels like them.
That moment when a client looks in the mirror and instantly feels more confident is still one of my favourite parts of what I do.
In 2024, I opened Maison Muse in Ellesmere Port.
Maison Muse was created to be more than simply somewhere you go for a beauty appointment.
I wanted it to feel elevated but welcoming. Beautiful without feeling intimidating. A space where clients could switch off, feel looked after and know they were in the hands of people who genuinely cared about their experience.
Today, Maison Muse brings together a talented team of beauty professionals offering brows, lashes and nails, each with their own expertise but with the same commitment to beautiful results and an exceptional client experience.
For me, opening Maison Muse represented the next chapter of everything I had been building since that first studio in 2017.
A bigger space.
A stronger team.
And a brand that reflected exactly where I wanted to go next.
Creating Maison Muse
Becoming an educator
My own experience of training has shaped enormously how I approach education today. I know what it feels like to finish a course and still not feel confident. To understand the theory but struggle to translate it into your own treatments. To look at another artist’s work and wonder what they know that you don’t. That’s why my approach to education has always been about going beyond simply showing someone a technique. I want artists to understand why they are doing something. I want them to feel comfortable asking questions. And, most importantly, I want them to leave feeling more confident in themselves than when they arrived.
Today, I offer one-to-one upskill masterclasses for already qualified brow technicians who want to refine their technique, perfect a particular area of their work or rebuild their confidence.
Artists can focus on either my Signature Brow or Brow Lamination techniques, with hands-on, personalised training covering areas including brow mapping, product selection, practical technique and social media content.
I also offer online education for qualified artists who want the freedom to develop their skills at their own pace. My Brow Lamination masterclass, for example, takes artists through everything from client consultation and brow analysis to advanced lamination, mapping, precision tinting and styling.
Because becoming a great brow artist isn’t about completing one course. It’s about continuing to learn.
The Brow Business Society
As I spent more time teaching other artists, I began noticing something. Technique was only part of what people needed help with. You can create beautiful brows and still struggle to attract clients. You can be fully booked and still feel like your business isn’t moving forward. You can know exactly what you should be doing with your content, pricing or marketing, but still need someone to give you the confidence and accountability to actually do it.
That’s why, in 2026, I founded The Brow Business Society.
The Society was created for qualified brow artists who want to take both their brows and their business to the next level. It goes beyond a single day of training.
Instead, members have ongoing access to education, guidance, support and a community of other artists who are working towards the same thing: becoming better at what they do and building businesses they’re genuinely proud of.
Inside the Society, we talk about the things that matter on both sides of the treatment bed. Improving your results. Attracting more of the right clients. Marketing yourself. Creating a stronger brand. Increasing your income. Building confidence. And staying accountable when running a business starts to feel overwhelming. Because great brows are only one part of creating a successful brow career.
The Society is also about community.
Beauty can sometimes feel like a very individual industry. Many of us work for ourselves, make every decision ourselves and spend far too much time wondering whether we’re doing things the “right” way.
I wanted to create somewhere artists could learn from one another, ask for help, celebrate their wins and feel supported while they grow.